OPT On Demand, a leading name in the merchandising printing industry for over 20 years, has entered a bold new chapter by fully transforming its production floor with ROQ technology.

To support its growing role as a global hub for artist merchandise, OPT On Demand upgraded its entire setup with:

• 8 ROQ ECO automatic screen printing machines
• 4 ROQ SAHARA dryers
• 1 ROQ Hybrid digital printing solution

This investment positions OPT for a new era of growth — aligning production capacity with speed, flexibility, and sustainability.

A Strategic Leap Forward

“We want to be the #1 destination for artist merch in Europe — and ROQ became an essential step,” shared CEO Ondrej Parpel.

By unifying their production line with brand-new, identical ROQ machines, the company gained the flexibility and reliability needed to meet global standards.

Executed with Precision

The full installation — 9 printers and 4 dryers — was completed in just two weeks, 10 days ahead of schedule.

“This project involved OPT, ROQ, and the Service Centrum in Brno. The collaboration was outstanding. ROQ’s technicians worked tirelessly, and we finished on time,” said Jan Sokop, Project Manager.

Smarter Operations, Powered by ROQlink

For Marek Soldan, Silk Screen Leader at OPT, the biggest breakthrough wasn’t just speed — it was control.

“Before, each machine was different. Now, we’re standardized. And with ROQlink, we can track gaps, improve flow, and push our efficiency higher than ever.”

See It in Action
Watch the full timelapse and interviews that show how OPT On Demand redefined its production capacity — with ROQ at the center of its transformation.